In my own mind, I honestly believe that the Media is slanted towards the Conservatives, than to any other party. God Forbid that a dissenting voice is given equal air time, or print space. Yet, by law, they are supposed to do just that.
Somehow I don’t think they do that, but instead use ‘editorial constraints’ to excuse why they leave out so much, when they report on a story, that well, doesn’t sit right with their own perspective. Like how they show the Leaders Images, when discussing all of the parties position on something.
Even the CBC uses that tactic, and you know, we are a visual animal. We tend to associate bigger with better. So when you see the pictures of the four national party leaders, and the first one is of Stephen Harper, that fills the screen, while off to the side you see Jack Layton, Michael Ignatieff, and at times Gilles Duceppe, you automatically associate the bigger image of Harper, as being the more relevant ( or credible ) leader.
What is disconcerting is that when most reports, dealing with an issue all parties had a poistion on, the pecking order was also a method, the media has perfected, to show who is relevant, who isn’t. Ignoring for example any reference to the Green Party position, was one way to discredit them, to remove them from our thought process.
You know the old adage… Out of Sight, Out of Mind.
And it worked too, given how the Green Party lost a fair chunk of votes this time out. Granted, some of that loss was due to their concentration on electing Elizabeth May, but a great deal was also on how their presence, in major news casts, were either muted, or simply just ignored.
Another way that the media has formed a perception of our political leaders, is the space dedicated to them. For example, a piece about an issue, will have a larger space dedicated to the Conservatives, while the NDP & Liberals get smaller space. Generally a line or two is given to the Green party ( if at all ) or to the Bloc.
That helps further our impression of who is relevant, who isn’t. We see less about the others, so obviously, their opinion isn’t very good. Or so the thought process implies.
Again, the Media uses ‘editorial’ reasoning for why that happens. Other ways, like adding a picture of Harper, while no images for the others, helps to further re-inforce how much better the Conservatives were, versus the others.
Sounds harmless, doesn’t it? Yet if you factor in the voice overs, the commentary, it can be very effective. After all, here we are, with a Conservative Majority, despite the simple truth, 60% of us didn’t want them.
It also impacts the desire to vote. The more these so called Pundits, speak about the Polling numbers, use deceptive headlines, to make their point extra memorable, well, why bother to go vote? It is an excuse, for sure, but one that many seem to use.
Combine all those subtle tricks, and it is apparent to anyone, that our Media lets its own agenda determine, to our loss, the results. Sure, they don’t put a gun to our head, and we are supposed to know better, but do we?
IF you are constantly bombarded with the same images, across the board, your mind will adjust to that perception. It is no different in writing. You expect to see a word, so when the author crosses you up to use a different one, your mind blinks. It gets lost, and that is what happens with all the double talk from our Media Sages.
There was a time, when the Media was required to present all political parties, equally. That meant they had to give equal air time, they had to give equal space, to all of the parties, the candidates, so as to avoid this type of manipulation.
Guess that has changed, don’t you think?



